IU Records originated as a community and economic development project
launched by business and technology incubator Innovation Underground
with a vision to leverage entrepreneurship and innovation in support of
emerging musicians. As such, we consider ourselves as a Development Record Label.
We believe artists are entrepreneurs who seek to bring their vision to life and need strong business skills and innovative technology in order to succeed in a challenging and ever-changing music industry.
By leveraging our experience in business development support and our network of industry Subject Matter Experts, we partner with artists to develop their music career and increase their reach, while creating a musician-friendly environment.
IU Records is dedicated to supporting musicians by bringing guidance and assistance in areas outside of musical skills development. We can support musicians with a variety of services, including:
- Music distribution
- Music video production
- Creative services
- Publicity and PR
- Digital presence, website development and social media
- Sales
- Tour management